Detailed Project Overview

Bigsby’s Folly Campaign

#00232

Requester: Carol Borchert

Department: Marketing and Brand Strategy

Requested: 05/25/17

Due: 06/08/17


About the Project

Bigsby's Folly is a new urban winery opening in June 2017. Marla and Chad Yetka are owners. Marla is a participant in the Golden Retriever Lifetime Study. They would like create awareness about the Foundation, as well as raise funds, in several ways. The campaign will create awareness in the local Denver community, and target Bigsby's dog-loving following. This campaign will run from their opening day in June through the end of September. 1. Point of purchase information about MAF - our brochure 2. Sales of dog biscuit bottles with proceeds going to MAF 3. Donation options on bill (donate $1 - $5 - $10 etc. 4. Community gives day in September

Details Deliverables, Audiences, Messages, Past Edition

Deliverables

  • Press release, social posts, bottle hang tag
  • Social posts
  • Bottle hangtag
  • Feature in GRLS eUpdate

Audiences

Primary

Pet-loving potential donors

Other

Pet-loving community to increase MAF awareness


Messages

Primary

Morris Animal Foundation saves animal lives through research.

Secondary

Morris Animal Foundation is local - support your Denver-based animal health foundation. Morris Animal Foundation needs you. Learn more about who we are and how you can make a difference for animals.


Influences & Dependencies

No Information Provided

Measurement Goals, Metrics

Goals

1. Create awareness of MAF through Bigsby's Folly 2. Social metrics 3. Fundraising - no specific goal currently


Metrics

Increase in social connections Fundraising over 4-month campaign


Outcomes Report Unpon Project Completion

No files were uploaded

Resources Budget, Hours, Influences & Dependencies, Required Assets

Budget

$500

Hours

20 Team Hours


Required Assets

No assets were uploaded


Has This Deliverable Been Created Before? No

Team Roles & Contact

  • Project Manager Carol Borchert
  • Content Provider Nicole Maluso
  • Reviewer Roxanne Davis
  • Approval Required Tiffany Grunert
  • Content Provider Jeanne Horne

Schedule Milestone Details

    06/02/2017:

    Press release


    06/15/2017:

    Hang tag