Detailed Project Overview

September Direct Mail

#00247

Requester: Leslie Parker

Department: Annual Giving

Requested: 06/14/17

Due: 06/21/17


About the Project

The theme is research. Need Background information by 6/21. Review and approval of Creative Strategy by 6/29. Review of initial copy & layout by 7/20. Review of 1st round of changes by 8/3. Review of 2nd round of changes by 8/9 (final approval). Refer to FY18 Direct Mail Schedules for Amergent deadlines.

Details Deliverables, Audiences, Messages, Past Edition

Deliverables

  • Content for the copy Amergnet will write and review of the copy.

Audiences

Primary

Previous MAF donors

Other


Messages

Primary

MAF has impact and therefore you want to donate.

Secondary


Influences & Dependencies

No Information Provided

Measurement Goals, Metrics

Goals

To provide compelling content for the September direct mail piece and to ensure the copy produced by Amergent meets MAF standards in order to raise the most amount of money for this mail piece. Revenue goals have not yet been determined.


Metrics

To be determined.


Outcomes Report Unpon Project Completion

No files were uploaded

Resources Budget, Hours, Influences & Dependencies, Required Assets

Budget

$1

Hours

1 Team Hours


Required Assets

FY18-Direct-Mail-Schedule-C.xlsx

Has This Deliverable Been Created Before? No

Team Roles & Contact

  • Project Manager Leslie Parker
  • Approval Required Rachelle Beisel

Schedule Milestone Details

Detailed schedule information is not included.