Micro Project Overview

Store Redesign

#00349

Requester: Helen Carpenter

Department: Annual Giving

Project Type: Web Content Updates

Requested: 09/13/17

Due: 09/30/17

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Description

8/4/17 – New Store Framework Step 1 Note: Remove “Pet” from all product categories Note: Unique content required for each landing page (tribute Cards & Gifts and Vet Clinics) to avoid duplicate content Note: Links on landing pages point to single instances of product page Note: No need for separate products just for vets. We can unpublish these and replace them with the standard products plus add the Pet Parent Awards on the individuals’ side. Note: Rename “Client Relations Cards” to “Tribute Card Packs” in the Tribute Cards & Gifts section for Individuals only. Keep “Client Relations Cards” as is in the veterinary clinics section. Note: Add new tags in the products used for both individuals and vets so they are searchable across site Navigation: Tribute Cards & Gifts [dropdown] - Memorial Cards & Gifts - Honor Cards & Gifts - E-Cards - Golden Retriever Lifetime Study Cards & Gifts - Tribute Card Packs Veterinary Clinics [dropdown] - Memorial Cards & Gifts - Honor Cards & Gifts - E-Cards - Golden Retriever Lifetime Study Cards & Gifts - Client Relations Cards Considerations & Next Steps: Create a timeline for changes. ACTION: Jeanne Layout of the main landing pages. What other options do we have? ACTION: Caitlin and Jeanne brainstorm some ideas to share with Helen Draft content for web pages. ACTION: MBS to draft. Helen to review for Development team Review and finalize content for web pages. ACTION: Jeanne to manage for MBS Implement new structure ACTION: Caitlin/ Jeanne

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